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When you signup to Notifuse, you create an "admin" account for your organization.
An organization can have many admins, and each admin can also belong to many organizations.
Each organization can create many projects, usually one per environnement (dev, test, production...).
In a project, you will define all the different kind of notifications that you need to send to your users (welcome email, reset password, etc...)..
When you create a "notification" you select on which "channels" your messages will be sent (In-App widget, Email, SMS...). Example: you can send a "You have a new message" notification to the In-App Widget, Email and SMS at the same time.