Broadcast campaigns

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Audience Targeting

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Send to Multiple Lists

• Multiple Selection: Choose multiple contact lists for a single campaign
• Duplicate Prevention: Automatically skips duplicate email addresses across lists
• Unified Audience: Combines all selected lists into one targeted campaign

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Segment Filters

• Property-Based Filtering: Target contacts by lifetime_value, orders_count, location, or any custom fields
• Behavioral Filtering: Reach contacts based on email engagement (opens, clicks, bounces)
• Combined Filters: Use multiple segment conditions with AND/OR logic for precise targeting
• Real-Time Updates: Segment membership is evaluated at send time, ensuring accuracy
• List + Segment: Combine list selection with segment filters for maximum targeting precision

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Segment Filter Examples

• High-Value Customers: Send to “All Customers” list + segment filter for lifetime_value >= 1000
• Re-engagement: Target “Newsletter” list + segment for contacts who haven’t opened emails in 90 days
• Geographic Campaigns: Use “All Contacts” + segment filter for country = "US" AND state = "California"
• Purchase Behavior: Target segments with orders_count >= 3 to reward loyal customers

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A/B Testing

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Test Setup

• Sample Size: Test variations on a percentage of your total recipients
• Multiple Variations: Create different subject lines, content, or templates
• Control Groups: Automatically split your test audience evenly

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Winner Selection

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Manual Selection

• Review Results: Analyze performance metrics for each variation
• Choose Winner: Manually select the best-performing variation
• Send to Remaining: Deploy the winning variation to the rest of your audience

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Automatic Selection

• Metric: Highest email open rate percentage
• Time Period: Set a specific duration (e.g., 2 hours, 24 hours)
• Auto-Deploy: Automatically send winning variation after the period

• Metric: Highest click-through rate percentage
• Time Period: Set a specific duration for evaluation
• Auto-Deploy: Automatically send winning variation after the period

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A/B Testing Example

1. Create campaign with 2 subject line variations
2. Set test sample to 20% of your audience
3. Configure automatic winner selection based on open rate after 4 hours
4. System automatically sends winning variation to remaining 80%

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UTM Tracking

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Automatic UTM Parameters

• utm_source: Identifies the email source
• utm_medium: Set to “email” for all broadcast campaigns
• utm_campaign: Uses your campaign name for tracking
• utm_content: Automatically set to the template ID for content identification

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Example UTM Implementation

https://yourwebsite.com/products?utm_source=notifuse&utm_medium=email&utm_campaign=summer_sale_2024

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Analytics Integration

• Google Analytics: Track email performance in your analytics dashboard
• Campaign Attribution: Understand which emails drive website traffic and conversions
• ROI Measurement: Calculate campaign effectiveness and return on investment

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Scheduling Options

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Manual Sending

• Immediate Delivery: Send your campaign right away
• Review Before Send: Final review and approval before deployment
• Real-time Monitoring: Track delivery and engagement as it happens

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Scheduled Sending

• Date & Time Selection: Choose specific delivery date and time
• Timezone Awareness: Respects your workspace timezone settings
• Advance Planning: Schedule campaigns days or weeks in advance
• Modification Window: Edit or cancel scheduled campaigns before send time

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Scheduling Best Practices

• Optimal Timing: Schedule for when your audience is most active
• Time Zone Considerations: Consider your audience’s geographic distribution
• Avoid Peak Times: Prevent delivery during holidays or industry-specific busy periods

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Campaign Workflow

1. Create Campaign: Set name, description, and goals
2. Select Audience: Choose target contact lists and apply segment filters (duplicates automatically removed)
3. Choose Template: Select and customize your email template
4. Configure A/B Testing: Set up variations and winner selection criteria (optional)
5. Review Settings: Confirm audience size, UTM parameters, and schedule
6. Send or Schedule: Deploy immediately or schedule for later delivery
7. Monitor Results: Track delivery, opens, clicks, and conversions

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Transmission Failure Handling

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Circuit Breaker Protection

• Failure Threshold: After 5 consecutive transmission failures, the circuit breaker automatically pauses the broadcast
• Automatic Pause: The broadcast status changes to “Paused” with a clear reason indicating the circuit breaker was triggered
• Immediate Protection: This prevents further failed attempts and protects your sender reputation

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Failed Message Behavior

• Failed Messages: The 5 recipients that caused the failures are marked as “failed” in the Message History Logs
• No Automatic Retry: These failed messages will NOT be retried when the broadcast resumes
• Permanent Failure: The affected recipients will not receive the message for this campaign

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Manual Resume Required

• Manual Intervention: Broadcasts paused by the circuit breaker must be manually resumed from the UI
• Root Cause Analysis: Before resuming, investigate and resolve the underlying delivery issues
• Fresh Start: When resumed, the broadcast continues from where it left off, skipping the previously failed messages

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Common Failure Scenarios

• Email Provider Issues: Temporary outages or rate limit exceeded
• Authentication Problems: Invalid API keys or credentials
• Configuration Errors: Incorrect SMTP settings or provider configuration
• Reputation Issues: High bounce rates or spam complaints

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Recovery Steps

1. Check Message History Logs to identify the specific failure reasons
2. Resolve the underlying issue (fix credentials, contact provider, etc.)
3. Resume the broadcast manually from the campaign interface
4. Monitor closely to ensure successful delivery continues

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Best Practices

• List Segmentation: Use multiple targeted lists rather than one large list
• A/B Testing: Always test subject lines and content for better engagement
• UTM Consistency: Use consistent campaign naming for better analytics tracking
• Schedule Strategically: Time your sends for maximum audience engagement
• Monitor Performance: Review metrics to improve future campaigns
• Provider Monitoring: Keep an eye on your email provider status and limits
• Test Campaigns: Send test campaigns to verify configuration before large broadcasts