Broadcast campaigns

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Multi-List Targeting

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Send to Multiple Lists

• Multiple Selection: Choose multiple contact lists for a single campaign
• Duplicate Prevention: Automatically skips duplicate email addresses across lists
• Unified Audience: Combines all selected lists into one targeted campaign

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A/B Testing

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Test Setup

• Sample Size: Test variations on a percentage of your total recipients
• Multiple Variations: Create different subject lines, content, or templates
• Control Groups: Automatically split your test audience evenly

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Winner Selection

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Manual Selection

• Review Results: Analyze performance metrics for each variation
• Choose Winner: Manually select the best-performing variation
• Send to Remaining: Deploy the winning variation to the rest of your audience

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Automatic Selection

• Metric: Highest email open rate percentage
• Time Period: Set a specific duration (e.g., 2 hours, 24 hours)
• Auto-Deploy: Automatically send winning variation after the period

• Metric: Highest click-through rate percentage
• Time Period: Set a specific duration for evaluation
• Auto-Deploy: Automatically send winning variation after the period

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A/B Testing Example

1. Create campaign with 2 subject line variations
2. Set test sample to 20% of your audience
3. Configure automatic winner selection based on open rate after 4 hours
4. System automatically sends winning variation to remaining 80%

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UTM Tracking

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Automatic UTM Parameters

• utm_source: Identifies the email source
• utm_medium: Set to “email” for all broadcast campaigns
• utm_campaign: Uses your campaign name for tracking
• utm_content: Automatically set to the template ID for content identification

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Example UTM Implementation

https://yourwebsite.com/products?utm_source=notifuse&utm_medium=email&utm_campaign=summer_sale_2024

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Analytics Integration

• Google Analytics: Track email performance in your analytics dashboard
• Campaign Attribution: Understand which emails drive website traffic and conversions
• ROI Measurement: Calculate campaign effectiveness and return on investment

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Scheduling Options

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Manual Sending

• Immediate Delivery: Send your campaign right away
• Review Before Send: Final review and approval before deployment
• Real-time Monitoring: Track delivery and engagement as it happens

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Scheduled Sending

• Date & Time Selection: Choose specific delivery date and time
• Timezone Awareness: Respects your workspace timezone settings
• Advance Planning: Schedule campaigns days or weeks in advance
• Modification Window: Edit or cancel scheduled campaigns before send time

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Scheduling Best Practices

• Optimal Timing: Schedule for when your audience is most active
• Time Zone Considerations: Consider your audience’s geographic distribution
• Avoid Peak Times: Prevent delivery during holidays or industry-specific busy periods

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Campaign Workflow

1. Create Campaign: Set name, description, and goals
2. Select Lists: Choose target contact lists (duplicates automatically removed)
3. Choose Template: Select and customize your email template
4. Configure A/B Testing: Set up variations and winner selection criteria (optional)
5. Review Settings: Confirm audience size, UTM parameters, and schedule
6. Send or Schedule: Deploy immediately or schedule for later delivery
7. Monitor Results: Track delivery, opens, clicks, and conversions

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Best Practices

• List Segmentation: Use multiple targeted lists rather than one large list
• A/B Testing: Always test subject lines and content for better engagement
• UTM Consistency: Use consistent campaign naming for better analytics tracking
• Schedule Strategically: Time your sends for maximum audience engagement
• Monitor Performance: Review metrics to improve future campaigns