Multi-List Targeting
Send to Multiple Lists
- Multiple Selection: Choose multiple contact lists for a single campaign
- Duplicate Prevention: Automatically skips duplicate email addresses across lists
- Unified Audience: Combines all selected lists into one targeted campaign
A/B Testing
Optimize your campaigns by testing different variations with your audience.Test Setup
- Sample Size: Test variations on a percentage of your total recipients
- Multiple Variations: Create different subject lines, content, or templates
- Control Groups: Automatically split your test audience evenly
Winner Selection
Manual Selection
- Review Results: Analyze performance metrics for each variation
- Choose Winner: Manually select the best-performing variation
- Send to Remaining: Deploy the winning variation to the rest of your audience
Automatic Selection
Configure automatic winner selection based on performance metrics: Open Rate Winner- Metric: Highest email open rate percentage
- Time Period: Set a specific duration (e.g., 2 hours, 24 hours)
- Auto-Deploy: Automatically send winning variation after the period
- Metric: Highest click-through rate percentage
- Time Period: Set a specific duration for evaluation
- Auto-Deploy: Automatically send winning variation after the period
A/B Testing Example
- Create campaign with 2 subject line variations
- Set test sample to 20% of your audience
- Configure automatic winner selection based on open rate after 4 hours
- System automatically sends winning variation to remaining 80%
UTM Tracking
Automatic UTM Parameters
All external links in your email templates automatically receive UTM parameters for comprehensive tracking:- utm_source: Identifies the email source
- utm_medium: Set to “email” for all broadcast campaigns
- utm_campaign: Uses your campaign name for tracking
- utm_content: Automatically set to the template ID for content identification
Example UTM Implementation
Original Link:https://yourwebsite.com/products
With UTM Parameters:
Analytics Integration
- Google Analytics: Track email performance in your analytics dashboard
- Campaign Attribution: Understand which emails drive website traffic and conversions
- ROI Measurement: Calculate campaign effectiveness and return on investment
Scheduling Options
Manual Sending
- Immediate Delivery: Send your campaign right away
- Review Before Send: Final review and approval before deployment
- Real-time Monitoring: Track delivery and engagement as it happens
Scheduled Sending
- Date & Time Selection: Choose specific delivery date and time
- Timezone Awareness: Respects your workspace timezone settings
- Advance Planning: Schedule campaigns days or weeks in advance
- Modification Window: Edit or cancel scheduled campaigns before send time
Scheduling Best Practices
- Optimal Timing: Schedule for when your audience is most active
- Time Zone Considerations: Consider your audience’s geographic distribution
- Avoid Peak Times: Prevent delivery during holidays or industry-specific busy periods
Campaign Workflow
- Create Campaign: Set name, description, and goals
- Select Lists: Choose target contact lists (duplicates automatically removed)
- Choose Template: Select and customize your email template
- Configure A/B Testing: Set up variations and winner selection criteria (optional)
- Review Settings: Confirm audience size, UTM parameters, and schedule
- Send or Schedule: Deploy immediately or schedule for later delivery
- Monitor Results: Track delivery, opens, clicks, and conversions
Best Practices
- List Segmentation: Use multiple targeted lists rather than one large list
- A/B Testing: Always test subject lines and content for better engagement
- UTM Consistency: Use consistent campaign naming for better analytics tracking
- Schedule Strategically: Time your sends for maximum audience engagement
- Monitor Performance: Review metrics to improve future campaigns